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| tailored business solutions |
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Warranty
Administration Services Ltd |
Warranty Admin have been providing vehicle warranties through
car dealerships since 1984. They have been responsible for issuing
over 420,000 warranty policies, for over 400 dealerships.
Recently Warranty Admin became the only warranty provider to
be issued the Crystal Mark for both honesty and clarity. With
this prestigious accolade under their belts, they decided they
wanted a totally fresh corporate image, and a groundbreaking
new website to send shockwaves through the warranty industry
in time for their 20th anniversary early in 2007.
Warranty Admin came to us with some rough ideas from which we
soon began to draw up feasible proposals for the overhaul.
We outlined how we saw the project working and were met with
excitement and enthusiasm, immediately gaining the contract
for the redevelopment work. |
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| |In
Depth| - www.warrantyadmin.co.uk
| www.genesisdirect.co.uk |
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Stage 1 - Genesis Direct Site Redesign |
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to enlarge| |
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A large
part of the Warranty Administration Services warranty
programme was branded under the Genesis name - a name
car dealers would already recognise and trust.
There was already a site promoting the service, but it
was poorly designed, and highly cluttered - not very accurate
for a company that provides clear and open warranty policies.
We redesigned the general look of the site to give a much
cleaner, open feel.
The purpose of the site was also changed - to provide
a taster for the services and the gateway for a new warranty
management system for dealers. The purpose of the old
site was to "sell" the services offered by the
company - a waste considering this was the intended function
of the company's homepage. |
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Stage 2 - Dealer Sales Section |
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to enlarge| |
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The key
section of the new site was an area where car dealers
enrolled in the warranty scheme could log into their account
while with a customer and complete the normally complex
task of quoting and ordering warranties quickly, effortlessly,
and without paper.
Dealers have a large range of functionality to administer
their accounts - with the ability to alter pricing structures,
recall quotes, and choose the level of cover they wish
to issue.
When a dealer logs into the site, their branding is displayed
in tandem with the Genesis Direct branding, so the both
the customer and the dealer receive a customised service. |
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Stage 3 - Warranty Admin Control
Panel |
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to enlarge| |
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Backing
up the dealer sales section was a simple control panel
that Warranty Admin could use to administer its dealers,
and process the quotes they received.
This control panel allowed extensive changes to be made
to the system - from changing cost prices for warranties,
to altering the content of automatic emails triggered
by dealer activity.
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Stage 4 - Warranty Administration
Services Ltd Site Redesign |
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to enlarge| |
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All that
was left was to redesign the Warranty Admin homepage.
Prior to the overhaul the site was very messy, and required
potential customers to follow through a sequence of
presentations to try and find the information the required.
The new site is much more open, allowing visitors to
quickly find the information they require. The new design
is much more modern, giving a more dynamic corporate
image - befitting a company of Warranty Admin's standing.
The site now acts as a combined sales and information
tool, as well as providing user friendly guides explaining
to dealers how the monthly reports (that they will receive)
work. Future plans for this site include the facility
for dealers to view their reports online - saving on
administration costs and helping the environment further. |
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Conclusion |
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Warranty
Admin was a well established company, whose main business
relied on existing customers. There was already a level
of recognisable corporate branding and a vast amount
of useful information on the company's web sites, but
confusing and cluttered site design and unappealing
branding was hurting the company's chances of attracting
new customers.
By making everything more dynamic and functional, as
well as tying all the pieces of the brand together,
we have significantly modernised the company image -
adding a number of unique selling points (such as the
dealer sales system) in the process.
As a result the company has seen
a surge in applications for its services, and has received
critical acclaim from the motoring press for its groundbreaking
approach to warranty sales and administration. |
|See what we can
do for you| |
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